Social Media Marketing Guide

Reminders webmaster

Май 8, 2010

Social Media Marketing Guide

SEOmoz’s Social Media Guide lists the most popular and effective social media sites for marketing your business.

Using this list, you can determine which sites to target and how to engage with them to earn mindshare, branding, customers and links.


#	Social Media Site	Marketing Tips
1.	Facebook Category: Social Networking Primary Value: Strong Profile Rankings Community Size: 5 DmR: 9.22 DmT: 8.7 Get More: Facebook Guide	With 750 million members (as of August 2011) Facebook is a tremendously popular social networking site. Its massive reach provides compelling opportunities to connect with customers, both current and future, through fan pages, news feeds, groups, and throughout the site.
2.	Twitter Category: Community Primary Value: Promote Link-Worthy Content Community: 5 DmR: 9.08 DmT: 8.6 Get More: Twitter Guide	Twitter has quickly become a popular platform for consumers and advertisers alike. For brands looking to communicate with customers in real time, the micro-blogging service is a great way to carry on conversations in 140 or fewer characters.
3.	LinkedIn Category: Professional Networking Primary Value: Strong Profile Rankings Community: 5 DmR: 8.29 DmT: 8.14 Get More: LinkedIn Guide	LinkedIn could be a very effective resource for both you and your company. In addition to setting up a basic profile (with a followed link), you can also utilize groups, events, and answers to connect with a large online network.
4.	Wikipedia Category: Wikis Primary Value: Strong Profile Rankings Community: 4 DmR: 7.61 DmT: 7.46 Get More: Wikipedia Guide	Wikipedia has an active community that’s quick to remove self promotional or spammy content, but for those who have relevant, authoritative content, it can be a great place to acquire new visitors to your site.
5.	MySpace Category: Social Networking Primary Value: Strong Profile Rankings Community Size: 5 DmR: 8.93 DmT: 8.74 Get More: MySpace Guide	Though rapidly losing market share to Facebook, MySpace remains a highly trafficked social media site that can be effective for marketing. In addition to creating profiles and getting friends, connecting with groups interested in relevant topics and using group bulletins can each be great ways to connect with both customers and potential customers.
6.	Digg Category: Social News Primary Value: Strong Profile Rankings Community: 5 DmR: 8.59 DmT: 8.04 Get More: Digg Guide	Appearing on the Digg homepage can lead to massive traffic increases to your web site or blog. And depending on your users, it can sometimes lead to significant increases in sales. Digg can be particularly effective for bloggers who write regularly and make their content easy to Digg.
7.	YouTube Category: Video Primary Value: Strong Profile Rankings Community Size: 5 DmR: 9.32 DmT: 8.66 Get More: YouTube Guide	A well executed video with the right title and content, can have huge viral impacts for your brand, especially if your video reaches the most viewed pages. There are also numerous other ways to optimize your videos, but coming up with an interesting concept and being aware of title, tagging, and thumbnail image, should each be key components of your strategy.
8.	StumbleUpon Category: Social Tagging Primary Value: Strong Profile Rankings Community: 4 DmR: 8.22 DmT: 7.67 Get More: StumbleUpon Guide	Though the effectiveness of the sometimes fickle StumbleUpon traffic varies, experiments with the bookmarking service could expand your reach with a diverse demographic.
9.	Reddit Category: Social News Primary Value: Direct Link Sources Community: 4 DmR: 7.02 DmT: 6.84 Get More: Reddit Guide	If you have an interesting article, video, picture, or whatever else, submission to Reddit with an interesting title could lead to significant referral traffic from the Reddit homepage.
10.	Yelp Category: Reviews Primary Value: Strong Profile Rankings Community: 5 DmR: 7.23 DmT: 6.98 Get More: Yelp Guide	Though you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews.
11.	Del.icio.us Category: Social News / Tagging Primary Value: Strong Profile Rankings Community: 4 DmR: 7.73 DmT: 7.44 Get More: Del.icio.us Guide	Using Delicious can be a fairly manual marketing process, but if your product appeals to a younger, techy crowd, the social bookmarking service could be an effective acquisition channel.
12.	DeviantArt Category: Self-publishing, Social Networking Primary Value: Direct Link Sources Community: 4 DmR: 7.18 DmT: 6.5 Get More: DeviantArt	For artists, photographers, or videographers, Deviant Art is a great place to create a profile, submit content, and increase exposure.
13.	Yahoo! Buzz Category: Social News Primary Value: Promote Link-Worthy Content Community: 4 DmR: 6.89 DmT: 7.16 Get More: Yahoo! Buzz Guide	With a strong network of friends, articles about popular topics with interesting titles can receive lots of traffic when promoted on Yahoo Buzz. For maximum effectiveness it is important to participate in buzz activity and proactively develop your network. Active members with large networks will yield the best results on Yahoo Buzz.
14.	Hacker News Category: Social News Primary Value: Promote Link-Worthy Content Community: 3 DmR: 5.88 DmT: 6.11 Get More: Hacker News Guide	Y Combinator has invested in their fair share of startups including Reddit, Scribd, Posterous, and a host of others, but their news aggregator, Hacker News, provides an aggregation of social technology news. In particular, tech startups who actively use the service can yield high volumes of traffic through Hacker News.
15.	Newsvine Category: Social News Primary Value: Promote Link-Worthy Content Community: 3 DmR: 7.65 DmT: 7.30 Get More: Newsvine Info	Newsvine stories are comprised of both traditional news and popular peer-voted news, which makes the site a great platform to showcase expertise on a topic. Be aware, however, that it is particularly important to categorize articles and include high resolution images when submitting pieces to Newsvine.
16.	Technorati Category: Social Tagging Primary Value: Strong Profile Rankings Community: 4 DmR: 8.31 DmT: 7.79 Get More: Technorati Guide	Given their high traffic volumes, Technorati is a viable option for online marketers looking to expand their RSS syndication.
17.	Scribd Category: Social Publishing Primary Value: Promote Link-Worthy Content Community: 4 DmR: 7.16 DmT: 7.39 Get More: Scribd Guide	Scribd is an underutilized tool for those looking to make documents, ebooks, or other content more shareable. A free account on Scribd gives you the ability to share documents across numerous file formats, which can be a great marketing tool. Be careful, however, not to syndicate content that is not yours.
18.	Techmeme Category: News Aggregator Primary Value: Promote Link-Worthy Content Community: 2 DmR: 6.39 DmT: 6.62 Get More: Techmeme Guide	The tech news aggregators’ article selection processes is largely based on quality based algorithms, but founder Gabe Rivera has also publicly identified two alternate methods for article inclusion which include using Twitter and driving referral visits to Techmeme.
19.	SlideShare Category: Presentation Sharing Primary Value: Strong Profile Rankings Community: 4 DmR: 7.35 DmT: 7.19 Get More: SlideShare Guide	A strategically tagged and titled SlideShare presentation can serve as a good contact point with customers. Events and groups are also avenues worth exploring for increased exposure on the SlideShare site.
20.	Kaboodle Category: Community Primary Value: Promote Link-Worthy Content Community: 4 DmR: 6.51 DmT: 6.21 Get More: Kaboodle Guide	Kaboodle, who puts a social twist on shopping, allows product focused sites to create public shopping lists. Exposure on prominent shopping lists can result in increased through sharing.
21.	Epinions Category: Consumer Reviews Primary Value: Strong Profile Rankings Community: 4 DmR: 6.67 DmT: 6.66 Get More: Epinions Guide	Epinions is a consumer review site. In addition to potentially being a good traffic source, it can also be a great place to manage your brand. Additionally, reviewers who garner lots of trust can develop a broad reach within the Epinions community.
22.	Care2 Category: Philanthropy Primary Value: Direct Link Sources Community: 4 DmR: 6.56 DmT: 6.67 Get More: Care2	Beware of their aggressive post sign up e-mails, but Care2 groups can be a good place for companies and organizations who specialize in health or environmental issues to market themselves.
23.	Fark Category: Community Primary Value: Promote Link-Worthy Content Community: 4 DmR: 7.03 DmT: 6.86 Get More: Fark Guide	Fark describes their site as having “news that doesn’t look like news.” Before submitting a new site, such as your own, it is important to first build trust among the community. You should also be aware that the articles that perform best on Fark tend to be funny, extraordinary, and even downright stupid in nature.
24.	Adobe Showcase Category: Editorially Chosen Content Primary Value: Promote Link-Worthy Content Community: 5 DmR: 10 DmT: 9.42 Get More: Adobe Showcase Guide	Submitting your site to Adobe and getting chosen as the site of the day can be a great way to get visitors from their highly trafficked customer showcase.
25.	IMDB Pro Category: Community Primary Value: Strong Profile Rankings Community: 5 DmR: 8.09 DmT: 7.72 Get More: IMDB Pro Guide	In addition to finding movie info, agents, actors, publicists, and others in the entertainment industry, you can also use IMDB to post resumes or gain visibility on the site.

Note: The above social media sites are useful for different reasons. To highlight the primary benefits of these sites they are categorized as follows:
- Direct Link Sources – Allows users to include an external link on a post or profile page that does not contain a nofollow tag.
- Strong Profile Rankings – Sites often rank well in search engine results, which is great for reputation management and branding.
- Promote Link-Worthy Content – Great to use for the promotion of interesting or relevant content.

seomoz.org

Ways to Use Facebook for Business

Автор Админ Сентябрь 27, 2011

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.